The Hoehn family has been in the automobile business since the 1920s.  In 1938, T.W. Hoehn was awarded a Chevrolet franchise in Memphis, Tennessee.  He passed that dealership to his son, T.W. Hoehn, Jr., when he retired in 1950. T.W. Hoehn, Jr., expanded their Hoehn Chevrolet footprint across the  country, adding franchises in St. Louis, Kansas City and Beverly Hills.  In 1970 he sold the dealerships and retired to La Jolla.  In 1975, he saw an opportunity to buy Brooking Oldsmobile-Honda-Mercedes in Car Country Carlsbad, one of the first "auto-malls" in the country.  His timing was serendipitous, as 1975 saw the end of a recession and the rapid economic and population growth of North County, as well as the surge in popularity of Honda and Mercedes-Benz in the U. S. marketplace.  Mr. Hoehn was quickly joined by his sons, Bill and Bob, who continue to oversee the day-to-day operations of the business alongside their children - Ted, Adrienne, Jo Hannah and Susanah.  

Today, the Hoehn Family of Dealerships proudly represents 8 brands in Carlsbad (Acura, Audi, Honda,  Jaguar, Land Rover, Porsche, Mercedes-Benz and Sprinter) and a second Audi dealership in Temecula.